How to gain followers on Instagram: tips for brands or businesses.

Instagram has become the sweet spot over the web where people share their ideas and life moments with their followers and interact with them. Over eighty per cent of people on Instagram follow brands or businesses. If you are a brand or business, you can leverage this platform with a massive following.

The more you have followers, the more you get engagement and interactions, improve brand credibility, and good online presence. In this post, we will discuss how to gain followers on Instagram.

How to gain followers on Instagram?

We will give you some tips that will help you to get followers organically. Although it will take some time as a result you will get a real and active audience on your Instagram account. Here’s how to gain followers on Instagram.

Quality over quantity:

However, a few thousand followers seem more credible than a handful of followers on your account. But don’t prefer quantity over quality because people want to see quality posts on this platform. You can buy Instagram followers for more engagement.

If you want to increase your number of followers then consider creating quality posts. Don’t post a number of photos every couple of hours. Instead, post two to three quality photos each day that will boost your post engagement.

Experiment with the different content formats:

Although, Instagram is an image-dedicated app you can experiment with different content formats or media. Posting images on your page develop a reputation on this platform but try to explore other option also.

For instance, sixty-five percent of an impression of the Instagram ad campaign comes from video. For videos, you can use Instagram stories, live videos to grow your audience, enhance CTR (click-through rate), and generate sales.

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Engage with your audience:

The key to success on social media especially on Instagram is engagement (likes and comments). So when you are working on your account growth then make sure to create that type of post that engages more people. Post your content at the right time and post what your audience wants to see. When you post what your followers are interested in getting more likes and comments.

By doing that, you can turn your potential followers into loyal followers. Like the comments of your fans, respond to them via direct messages, and answering a question can build a strong relationship with your followers. According to a recent study, nearly 49 percent of followers purchase your product when you respond to them on social media networks.

Hashtag Strategy:

  • Branded hashtags: Develop your own hashtags with your company name.
  • Trending tags: Use trending hashtags in your posts that appear on the search page of Instagram. You can create a post that should be related to these hashtags. You can expand your post reach using this tactic.
  • Popular hashtags: #throughbackthursday #insatgood and #love #photooftheday are the most popular (top 3) hashtags on Instagram. Add them to your posts and Instagram stories.
  • Location tags: Consider adding location tags with every post. A post with a location tag receives 79 percent more engagement on Instagram.
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